UX/UI professional with eight years’ experience in digital marketing and brand storytelling. I began my career helping to grow a creative startup from the ground up, where I learned how thoughtful design and communications can create genuine connections between people and the brands they love.

After leading campaigns and exploring freelance brand work, I realised the parts I loved most were design-driven — understanding audiences, creating visuals that resonate, and improving how people experience a product.

I approach design with a user-centred mindset, creating experiences that are empathetic, inclusive, and practical. Data-driven and pragmatic, I believe the best designs are grounded in insight and I thrive in collaborative, mission-led teams that value openness, clarity, and continuous learning.

When I’m not designing, you’ll find me reading, illustrating on Procreate, or tending to my debatably excessive indoor garden.