About

I’m a Product Designer with a background in brand and digital marketing, and a lifelong foundation in design.

My career began in a rapidly growing start-up, where I led digital communications and designed the touchpoints connecting our brand to its audience. Although my formal training was in Design, I spent eight years working in brand marketing – leading cross-functional campaigns and learning first-hand that products only succeed when they genuinely respect the people using them.

Over the past year, I’ve returned to my design roots, translating my strategic and storytelling experience into the technical craft of UX. I now bring commercial thinking into a meticulous, user-led approach to problem-solving.

How I work: I have a bottom-up mindset and believe the best design balances logic and feeling. Whilst I’m highly pragmatic, my process is always grounded in genuine care for the user.

What drives me: I thrive in collaborative, mission-led teams that value openness, straight-talking, and a shared commitment to quality over churn. I’m happiest when I’m learning, iterating, and building products that people trust and return to.

Skills