Iām Ami, a UX and Content Designer who turns behavioural insight into better product decisions.
Pass It On: Community Gifting
A free-cycling feature extension for Village. Designing for trust, community, and zero-effort giving.
Village Resale App
An end-to-end resale marketplace for parents ā from research and personas through to a tested, high-fidelity iOS product.
Village: Scaling for Web
Adapting a native app for the web by designing around a fundamental shift in user intent across platforms.
Reimagining the Creator Experience
A content and creator strategy for a two-sided marketplace ā segmentation, lifecycle design, and systems thinking.