Designing the content experience, not just the content
Bringing together content, behavioural insight, and lifecycle thinking to create clarity in complex product experiences.
UX Content Design
Content strategy
Lifecycle design
Systems thinking
Selected work
03 CASE STUDIES
Reimagining the Creator Experience
When everyone gets the same message, nobody feels understood.
Content strategy
Segmentation
B2B2C
Village Resale App
What if a little friction created investment instead of frustration?
End-to-end UX
iOS
Research
Pass It On: Community Gifting
Designing a new feature that had to feel like it was always there.
Feature design
Usability testing
iOS & Web