I’m Ami, a product designer with a background in marketing. I design around real behaviour, balancing user needs with business goals.
Pass It On: Community Gifting
A free-cycling feature extension for Village — designing for trust, community, and zero-effort giving.
Village App Case Study
An end-to-end resale marketplace for parents — from research and personas through to a tested, high-fidelity iOS product.
Village: Scaling for Web
Adapting a native app for the web by designing around a fundamental shift in user intent across platforms.
Reimagining the Creator Experience
A content and creator strategy for a two-sided marketplace — segmentation, lifecycle design, and systems thinking.